Privacy Policy

Last updated: July 2026

At Vape and Go, your privacy matters. This Privacy Policy explains how LOVE VAPING LTD collects, uses, stores and protects your personal information when you visit www.vapeandgo.co.uk, contact us or place an order.

This policy applies to Vape and Go customers and website visitors in the UK. Our handling of personal data is governed by the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable UK privacy laws.

1. Who we are

This website is operated by LOVE VAPING LTD, trading as Vape and Go. LOVE VAPING LTD is a company registered in England and Wales under company number 11308158.

Registered office: 86-90 Paul Street, London, England, EC2A 4NE

Trading and warehouse address: Unit 11–15, Fylde Road Industrial Estate, Fylde Road, Preston, PR1 2TY

Privacy contact: support@vapeandgo.co.uk

Telephone: 01772 875800

For the purposes of UK data protection law, LOVE VAPING LTD is the data controller for the personal data processed through this website.

2. Personal data we collect

We collect different types of personal data depending on how you use the website.

When you browse our website

When you visit www.vapeandgo.co.uk, we may collect technical information such as your IP address, browser type, device type, pages visited, approximate location and cookie preferences.

We use this information to keep the website secure, understand how visitors use the site and improve website performance.

When you submit an enquiry

If you contact us by email, telephone or through a website form, we may collect your name, email address, telephone number and the details of your enquiry.

We use this information to respond to your question, provide customer support and keep a record of our communication with you.

When you place an order

When you buy products from Vape and Go, we collect the information needed to process and deliver your order. This may include:

• your name;
• billing address;
• delivery address;
• email address;
• telephone number;
• date of birth;
• order details;
• payment status;
• delivery details;
• IP address.

We use this information to process your order, send order updates, arrange delivery, manage returns and meet our legal, tax and accounting obligations.

When you leave a review

If you submit a product or service review, we may collect your name, email address, review content and IP address.

Your name and review content may be displayed publicly on the website or through a third-party review platform. Your email address and IP address are not shown publicly.

3. How we use your personal data

We use your personal data to:

• provide information you request from us;
• process and deliver orders;
• verify that customers are aged 18 or over where required;
• send order confirmations and delivery updates;
• provide customer support;
• manage returns, refunds, complaints and warranty queries;
• protect the website from fraud, misuse and security risks;
• improve website performance and user experience;
• request or display customer reviews;
• send marketing emails where you have consented or where the law allows us to contact existing customers about similar products;
• meet legal, tax, accounting and regulatory requirements.

We do not knowingly market nicotine or vaping products to anyone under 18. Vape products are intended for adults only, are not risk-free and should only be used by adults.

4. Legal bases for processing your data

Under UK data protection law, we must have a lawful reason to use your personal data. We rely on the following legal bases:

Contract

We process your data when it is needed to fulfil a contract with you. This includes processing your order, arranging delivery, sending order updates and handling returns or refunds.

Legal obligation

We process some data because we are required to do so by law. This includes tax, accounting, age-restricted sales and regulatory obligations.

Legitimate interest

We may process your data where we have a legitimate business reason to do so, provided your rights and interests do not override that reason. This may include responding to enquiries, preventing fraud, improving website security, managing customer service and keeping business records.

Consent

We rely on consent for some types of marketing and for non-essential cookies, such as analytics or marketing cookies. You can withdraw consent at any time.

5. Age verification

Vaping products are age-restricted in the UK and may only be sold to customers aged 18 or over.

To meet our legal obligations, we may verify your age before completing an order. This may involve sharing relevant details, such as your name, address and date of birth, with an approved third-party age verification provider.

The provider may check your details against trusted data sources to confirm your age. This check is used for age verification purposes. If we cannot verify your age, we may ask for further information, cancel your order or issue a refund where appropriate.

6. Payments

We do not store your full credit or debit card details on our servers.

Payment information is processed securely by third-party payment providers. These providers process payment details so that your order can be completed. We may receive limited payment information, such as payment status, transaction reference and fraud screening results.

Where a payment provider transfers personal data outside the UK or EEA, appropriate safeguards are used where required by UK data protection law. These may include an adequacy decision, the UK Extension to the EU-US Data Privacy Framework where the recipient is certified, or approved contractual safeguards.

7. Delivery partners and service providers

We may share relevant personal data with trusted third parties where needed to operate the website, process orders and provide our services.

This may include:

• payment processors;
• delivery and courier companies;
• age verification providers;
• email and customer service platforms;
• website hosting and IT service providers;
• analytics and cookie technology providers;
• review platforms;
• professional advisers, such as accountants or legal advisers;
• regulators or authorities where required by law.

We only share the information needed for the relevant purpose.

8. Marketing communications

We may send you marketing emails if you have opted in to receive them. Where permitted by law, we may also contact existing customers about similar products or services.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting support@vapeandgo.co.uk.

We do not knowingly send marketing communications about nicotine or vaping products to anyone under 18.

9. Cookies

What are cookies?

Cookies are small text files placed on your device when you visit a website. They help the website work properly, remember your preferences and understand how visitors use the site.

How we use cookies

We use cookies and similar technologies on www.vapeandgo.co.uk for the following purposes:

• Strictly necessary cookies – these help the website work properly. They support functions such as basket, checkout, security, login and age-gating features. These cookies do not require consent.
• Performance and analytics cookies – these help us understand how visitors use the website, which pages are visited and where improvements may be needed.
• Functionality cookies – these remember choices you make on the site, such as cookie preferences.
• Marketing cookies – these may be used to measure advertising activity or show relevant marketing where permitted by law.

Non-essential cookies, such as analytics and marketing cookies, are only used where you have given consent through the cookie banner.

Managing your cookie preferences

You can accept, decline or manage non-essential cookies through the cookie pop-up shown on the website.

You can also change your cookie settings in your browser. Blocking some cookies may affect how parts of the website work, including basket or checkout features.

10. How long we keep your data

We do not keep personal data for longer than necessary.

Order and transaction records are generally kept for 6 years from the end of the relevant financial year, unless we need to keep them longer for legal, tax, accounting, dispute resolution, fraud prevention or regulatory reasons.

General enquiries are usually kept for up to 5 years after the last contact with you.

Customer service, returns and complaint records may be kept for as long as needed to manage the issue and maintain an accurate business record.

Reviews may be kept for as long as the relevant product or service is marketed, unless you ask us to remove your review and we are able to do so.

Cookie consent records may be kept to show your preferences and prove that consent was given where required.

11. International data transfers

Some of our service providers may process personal data outside the UK or EEA.

Where this happens, we take steps required by UK data protection law to protect your personal data. This may include using countries with adequacy regulations, the UK Extension to the EU-US Data Privacy Framework where applicable, or approved contractual safeguards.

12. Your rights

Under UK data protection law, you have rights over your personal data. These may include the right to:

• request access to the personal data we hold about you;
• ask us to correct inaccurate or incomplete data;
• ask us to delete your data where we no longer need it;
• ask us to restrict how we use your data;
• object to certain types of processing, including some marketing activity;
• request a copy of your data in a machine-readable format;
• withdraw consent where we rely on consent;
• ask us not to make decisions about you based only on automated processing, where this applies.

To exercise your rights, please contact us at support@vapeandgo.co.uk.

We may need to verify your identity before responding to your request.

13. Complaints

If you have a question or concern about how we use your personal data, please contact us first at support@vapeandgo.co.uk.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection matters.

14. Security

We take reasonable steps to protect personal data from loss, misuse, unauthorised access, disclosure, alteration or destruction.

No website or online service can be guaranteed as completely secure. You are responsible for keeping your account details and passwords confidential.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, services, legal obligations or business processes.

The latest version will always be published on this page with the updated date shown at the top.